Value to Our Dealers:
NitroFill Tire Rewards can immediately enhance your vehicle sales by providing your business with a meaningful competitive advantage, as well as have a game-changing impact on your service department that will pay dividends for years to come.
The obvious appeal of “Free Tires,” combined with your choice of Tire Repair and Replacement coverage and any combination of Roadside Assistance and other Auto Club benefits, provide an enormous competitive advantage in the marketplace … as every vehicle sale will include a program that can eliminate the number one cost of vehicle ownership other than fuel: TIRES!
NitroFill Rewards is offered in several different program variations enabling you to provide a low cost Rewards program to your customers for free or embed it in a high value, very high profit benefit bundle. Each program option also includes our proven, proprietary Tire Inflation Maintenance Customer Retention Program that will quickly and measurably increase service drive traffic and tire and service sales.
To earn free or vastly discounted new tires when needed, customers are not required to do or purchase anything beyond what is recommended by their vehicle and tire manufacturers. Customers simply return to your store to have their vehicle’s tires rotated or inspected every 5000 - 7500 miles (+ or - 1000 miles). The key benefit of the Rewards program is it virtually ensures that your customers will return to YOU. Not only does Rewards compel customers to have all of their tire maintenance work performed at your store, but also their oil changes and other scheduled and non-scheduled future repairs …. visits that are all critical to your profitability as well as your relationships with your customers.
Above all, NitroFill Rewards was designed to SELL TIRES. New car dealers have been striving to sell more tires for years, yet in 2015 all new car dealers nationwide accounted for only 7% of replacement tire sales. In other words, 93% of dealers’ customers purchase their tires elsewhere, making this the number one point of defection from a dealer’s service department. While losing tire sales is bad, the greater issue is: lost customers don’t come back. Industry studies show that once a customer “defects” from a dealer for tires or other repairs, they largely stay away. Hence, dealers typically lose their service customers before their vehicles enter their most profitable period of ownership, from 30,000 – 40,000 miles and on.
With NitroFill Rewards, it’s simply too expensive for your customers NOT to return to you. As a Rewards member, they can earn up to $1000 towards their next set of tires, enough money to cover an entire set of four tires for over 98% of all passenger vehicles on the road today. No other tire source on the planet can compete with free!
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